Trump Organization files 'Trump 250' trademark applications tied to U.S. 250th anniversary

On March 6, 2026, DTTM Operations LLC — the entity that manages President Donald Trump's trademarks — filed five federal trademark applications for "Trump 250," covering merchandise such as clothing, drinkware, tote bags, stickers, and golf balls. The intent-to-use filings are tied to the nation's taxpayer-funded 250th-anniversary commemoration, and would let the president's family business sell or license branded products around the milestone.

Government-ethics observers questioned whether a sitting president is positioning his private company to profit from an official national event.

The United States' 250th anniversary is an official, taxpayer-supported commemoration administered by a congressionally created federal commission. A sitting president's family business filing to trademark "Trump 250" merchandise tied to that milestone fuses a public event with private profit — the core of monetizing office, with a self-dealing dimension as the president's name is bound to a government-organized celebration. The line between celebrating the country and commercializing the presidency is one a democracy depends on keeping clear.